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100% of the profits will benefit You Can Play and GRIS-Montréal.
The Canadiens logo was reimagined to celebrate community, harmony and togetherness.
All characters are unique and non-gendered to reflect sexual diversity and gender pluralism.
The different color combinations serve to illustrate the concept of intersectionality and to recognize that marginalized groups within the 2SLGBTQIA+ community experience different forms of discrimination.
The color palette is inspired by the Progress Pride Flag, redesigned in 2018 by Daniel Quasar.